Spright builds and runs outbound programs that create qualified conversations, book meetings, and generate pipeline.
First meeting within 0–2 days of the first call for SiftHub, BrightHive, ScoutOS, Chatsi, and Occam.
Illustrative call flow. Prospect details withheld.
If you sell something technical, new, or category-creating, buyers don’t have a box for it yet. On a live call, a person names the category, hears the pushback the moment it happens, and changes the next sentence. That’s where qualified conversations come from.
A new product needs a box to go in. On a call, the caller names it in one breath, before the buyer files it next to something they already own.
An AI solutions engineer, not another AI search tool.
From the SiftHub programThe most common brush-off is an opening when you can answer it live. One question moves the product a level below what the buyer thinks they have.
“Manual, or is something autonomous in place?”
From the BrightHive programWhen a buyer asks “is it AI?”, the answer lands best in the same minute, framed around the work their team does, not the technology.
An operational layer next to your team, not another tool for it.
From the ScoutOS programStartups and emerging product companies where outbound isn’t dependable yet, and growth has to be capital-efficient.
A list and a dialer don’t make a program, and neither does one more rep. Sales development works when someone owns the market, the script, the daily review, and the follow-through. Our founder leads that work — he’s the strategist and the program manager, with over a decade selling enterprise software and scaling startups — and SDRs on his team make the dials.
The pitch opened on cash flow. Two weeks of calls showed owners were already set up on QuickBooks or Xero with a bookkeeper, so we rebuilt the wedge around what the market said. That’s the job: the script answers to the calls.
The next call benefits from what happened on the previous calls.
We define the segments, accounts, and buyers we’re going to work, and the reason each one should care.
We construct the market before we work it: ICP, segments, accounts, buyers, lists, messaging, and scripts.
Real people work the market every day: asking, listening, qualifying, handling objections, and booking meetings live.
Every call is recorded, transcribed, and structured, then used to run the operation and shared with you.
No black box. Meetings land in your Slack, every call is recorded and transcribed, and the portal shows the pipeline, the segments, and the script we’re running today.
Listen to the call, read it, and see what we noted about it.
We already have something for that.
02:21Makes sense. Is it doing the engineering, or helping your engineers do it?
02:24Your channel, our updates: every meeting set, confirmed, or moved.
We confirm it, chase it, and move it if we have to, until it’s held.
Prospects, calls, and status, by segment and script version.
Calling produces richer data. Every conversation is captured at the source, used to improve the program, and open to your own systems when you want it there.
Five AI companies with new categories and hard-to-reach buyers. In each program, the first meeting landed within two days of the first call.
AI solutions engineer for RFP and presales work
Positioned as an AI solutions engineer, not another AI search tool, so buyers heard a role they could hand work to.
Calling: Solutions engineering leadersAgentic data engineering for mid-enterprise data teams
One calibrating question turned “we already have something” into a reframe one level below what the buyer had.
Calling: Data engineering leaders at regulated mid-enterprisesAgent workspace for radiology operations
The “is it AI?” objection was reframed live: labor the team needs, delivered as an operational layer next to them.
Calling: Radiology operations leadersAI sales agent for ecommerce product pages
Made an unfamiliar category concrete in one live explanation: a sales agent on the page, not a support chatbot.
Calling: Ecommerce leadersAI chemical sourcing for pharma and biotech CMC
Opened with a diagnostic: most buyers know a handful of suppliers when far more may be viable. Sourcing became a data problem.
Calling: PhD chemists in pharma CMCBest week shown as “up to,” not an average. First-meeting timing is measured from each program’s first calling day.
The call sells the meeting, not the product. These are the buyers on the other end of those programs.
One relationship, one contract, capacity you allocate. Every company you bring in gets its own Spright program, with visibility across the whole book.
Thirty minutes. We’ll talk through your market, who we’d call, and what the first days of calling would look like.
