Sales Development, Done Right

We brought the fundamentals back – and made them fast enough for early-stage companies.
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Rhythm

Principles we apply day-to-day

While everyone wants a tool, automation, or AI to do it for them — we are here to do the real work. With discipline, every single day
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Phone-First. Human
Phone calls give the clearest signal: tone, intent, objections. AI analyzes — humans make the calls.
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Ruthless Process
Tight targeting, daily call reviews, consistent follow-up. Constant alignment with you.
No shortcuts.
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Complete Transparency
Every call recorded and transcribed within 5 minutes. Live activity dashboard + Slack.
If you can’t see it, you don’t pay for it.
Call Library

Qualified follow-Up — strong fit, but budget timing pushed
the decision to Q2

  • Caller: JP
  • Prospect Role: Director, Contact Center
  • Prospect Industry: CPG
  • Client Campaign: AI Call Center
  • Outcome: Meeting Booked
  • Caller: Valentina
  • Prospect Role: Director of Data Engineering
  • Client Campaign: Agentic Data Engineering
  • Prospect Industry: Financial Services
  • Outcome: Meeting Booked
  • Caller: Cristian
  • Client Campaign: Fintech Tax Credits
  • Prospect Role: Tax Director
  • Prospect Industry: Healthcare/Medical Imaging
  • Outcome: Meeting Booked
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Prospect Role: Director, Contact Center; Prospect Industry: CPG; Client Campaign: AI Call Center; Outcome: Meeting Booked;
0:00
0:00
Speaker 1
00:00:02
Hello?
Speaker 2
00:00:04
Hey, Lisa?
Speaker 1
00:00:06
Yes.
Speaker 2
00:00:07
Hey, how you doing? This is UP giving you a call on behalf of Fluence Al. Do you have a second? I’ll be brief.
Speaker 1
00:00:14
Sure.
Speaker 2
00:00:16
Awesome, thank you very much. Lisa, I’m actually giving you a call because Fluence is an Al call center platform. We deploy Al that handle full conversations, right, including the complex calls. “We replace both IVR and live agents.” I’m just wondering, are your agents handling the complex calls today or has Al taken those over?
Speaker 1
00:00:42
No, they’re handling them.
Speaker 2
00:00:45
Okay, that’s actually the most common setup we see, right? I mean, the complex are still about where the cost concentrates, agent labor, benefits, training, turnover. Fluent replaces that volume with Al agents that handle the same calls end-to-end at a fraction of a cost, right? I mean, I’d love to set you up on a 15-20 minute call with our CEO, Florent. He builds a working Al agent for your use on a live call, right? No deck, no pitch, just an Al handling your type of calls. Are you available later this week, Lisa?
Speaker 1
00:02:27
Well, I’m actually— I’m really not in the market right now for that, and it’s just because we just did a major technology upgrade, and I’m going into my peak season, so I’m not really open to that. I have very limited resources, and I’m pretty much running any kind of project. So, I just don’t have the bandwidth right now, to be honest. And I’ll tell you, our— the reason why we’re doing live agents doing complex calls is because it’s— our business model is very complicated. I just— I mean, it’d be cool, I guess, but I just don’t see how that would work with our calls.
Speaker 2
00:02:17
I mean, like I said, I know without any sort of compromise, right, I’d love to get you into that call for you to have us in mind for the future. Are you, are you available, let’s say, tomorrow at 11 AM?
Speaker 1
00:02:44
Um, actually, what— let’s do something next. I just got-
Speaker 2
00:02:53
Perfect. Yeah, uh, we could do next week, next week, uh, Tuesday, same time, same time, Tuesday, 11:00 AM.
Speaker 1
00:03:16
Okay, sounds great.
Speaker 2
00:03:19
Awesome, Lisa. Thank you very much. You have a good day already.
Speaker 1
00:03:22
You too. Take care. Bye.
Prospect Role: Director of Data Engineering; Prospect Industry: Financial Services; Client Campaign: Agentic Data Engineering; Outcome: Meeting Booked;
0:00
0:00
Speaker 1
00:00:02
Hello? Hello, Huda?
Speaker 2
00:00:04
Yep.
Speaker 1
00:00:05
Hi, Huda, how are you? This is Valentina calling with BrightHive. Do you have
a quick minute, or am I catching you at a bad time?
Speaker 2
00:00:14
Uh, yeah, if you can give me a call maybe, uh, tomorrow?
Speaker 1
00:00:22
Yeah, tomorrow’s Saturday.
Speaker 2
00:00:25
Um, sure.
Speaker 1
00:00:26
Yeah, will you be in office? This is work-related. You are the director of data
engineering for Rocket, right?
Speaker 2
00:00:35
Right, but what is this related to?
Speaker 1
00:00:38
Yeah, well, as I mentioned, I’m with the company BrightHive. We are an Al platform where agents autonomously generate the pipeline code. We handle integrations, quality checks, and governance metadata so your engineers don’t have to do the repetitive tasks manually. We’re also HIPAA compliant and built for regulated environments. And Huda, I just had I got a quick question for you. When new pipeline work comes in, are your engineers writing the code or is something generating it for you?
Speaker 2
00:01:07
Yeah, we are kind of like, you know, in the flex mode right now. Not everything is what engineers write it. So yeah, I think if this is about a new product, then maybe I would say not something that I’m looking into right now. There’s just a lot going on with the integrations and stuff.
Speaker 1
00:01:28
I hear you. I hear you, Huda. Yeah, so you mentioned you are actually in the process
of implementing some tools to Right. I hear you, but engineers would still be writing a part of it with the tools. Yes. Yes.
Speaker 2
00:01:45
I hear you.
Speaker 1
00:01:46
Yeah, yeah. No, that makes sense, and that’s where most teams are.
Where BrightHive is a bit different is because we are not an automation tool.
We are a synthetic worker that generatively produces the code itself. So our agents handle the pipeline work, so you get production-grade output without adding headcount. And that way the team you do have can focus on the more strategic parts of the task. The reason I wanted to give you a quick call, Huda, because I know it’s out of the blue, but I wanted to see if we could schedule schedule a 15-minute with our founder, Susanne, for a quick demo of our platforms and answer any questions
you may have. So you are aware of the approach and can consider it whenever the time is right. Of course, I know I’m calling out of the blue right now, definitely not intend
to suggest to have it on the spot, but I wanted to see if we could set a time if right now is not a good time for maybe a couple weeks from now.
Speaker 2
00:02:43
Yeah, if you can send me maybe some information or, you know, maybe a deck or somewhere where I can look up further on my official email address, then I think I’ll probably take a look there and then we can chat if that applies.
Speaker 1
00:03:00
Yeah, I’m happy to send some information over, over with you. Um, would you be able
to confirm the right email to send that to?
Speaker 2
00:03:11
Yeah, my first, uh, hudaanwar@rocketmortgage.com.
Speaker 1
00:03:15
Perfect, perfect, Huda. Um, I’ll ask my team to, to set, to send it over. And would it be okay for us to set a time for maybe like a, maybe like 2 weeks from now, just so we can answer any questions that may pop up after you review the email? Of course, if after reviewing it you feel that there’s a need to cancel or reschedule closer to the day, we can definitely do it at all. It’s no compromise at all. Yeah.
Speaker 2
00:03:45
So yes, definitely I would like to review it first. Right. You can, you can go ahead and set up probably 2 weeks. It’s kind of, my calendar is too crazy right now for next 2 weeks. Maybe put something on maybe like, let’s say 3 to 4 weeks. So I’II have some time reviewing it and then I can get back.
Speaker 1
00:04:02
Perfect. Yeah, I can set it up for April 15th so you have ample time to do that.
You’re Eastern time, right?
Speaker 2
00:04:10
Yeah.
Speaker 1
00:04:12
Yeah. Is there a time that works best for you? I have the, the afternoon free on the 15th. We could do 3:15 PM.
Speaker 2
00:04:20
Sure. Afternoon.
Speaker 1
00:04:22
Perfect. Perfect. So I’ll send you the invite, that sensitive invite to your— to definitely send the deck with info so you can start looking at that as well prior to the meeting. Perfect.
Speaker 2
00:04:34
Thank you.
Speaker 1
00:04:34
Thank you for your time, and have a good rest of your day.
Speaker 2
00:04:37
Thank you. You too.
Speaker 1
00:04:38
Thank you. Bye-bye.
Prospect Role: Tax Director; Prospect Industry: Healthcare/Medical Imaging; Client Campaign: Fintech Tax Credits; Outcome: Meeting Booked;
0:00
0:00
Speaker 1
00:00:01
Hi, this is Chuck.
Speaker 2
00:00:05
Hi, am I speaking with Chuck?
Speaker 1
00:00:07
Yeah.
Speaker 2
00:00:09
Hi, Chuck, this is Chris. I’m calling with Basis. I work with companies on their
energy tax credits. I know I’m calling you out of the blue here. Could I take like 10 seconds, let you know what I’m calling about, let me know if it’s relevant?
Speaker 1
00:00:22
Sure.
Speaker 2
00:00:23
Thank you, appreciate that. Um, as I mentioned, I represent Basis. We’re actually
a platform that is used for finding and purchasing energy tax credits. Since you’re
a tax director, so probably highly familiar with the Inflation Reduction Act, where companies can actually purchase the energy tax credit even if they’re not within
the sector, right? Overall, it reduces the tax liability. Out of curiosity, are you guys purchasing tax credits right now, or is that in the horizon for you guys?
Speaker 1
00:00:54
It possibly is. We’re We just went through an IPO and we’ve been getting
more profitable over the last few years. So, um, it’s a, um, it’s a possibility.
Yeah. Um, it’s, it’s not, um, if it was up to me, just up to me, I’d probably do it.
But, um, um, it’s, it’s not a, you know, it’s something that’s got to go by the board
of directors and Yeah, who knows what they’ll say. So, so it’s something, literally
it’s something I’ve been starting to think about. But, um, but, um, yeah, it’s, um, I gotta get, you know, I gotta get it, I gotta get it, you know, to my boss and then he’s got to get it before the board of directors. So, um, yeah, so it’s one of the things I think about.
I’d like to, I may like to try, but, you know, so yeah, but, um, but, but I don’t, I don’t know for sure at this point if we can. Yeah
Speaker 2
00:01:54
It’s one of those things that you don’t have the final say-so, which is totally understandable, and I appreciate you, uh, letting me know. Um, no, however,
if it’s not too much here on to throw on your plate, um, l would like to have a sit-down list to show you the case studies, and we can share some notes on things that we’ve been able to do for companies like yours. You can take that back as a piece of more solid info and things that we’ve been able to do, because our buying, it’s a lot lower than usually other brokers, and our savings are somewhere between like 5% and 12%, right? So essentially, we would love to sit down with you just 10 minutes, if that’s okay, 10 to 15 minutes, if that’s something that would work for you. We have availability this week, and I believe that we also have some availability next week.
Speaker 1
00:02:39
Yeah, yeah, you can, my, I don’t have a lot of meetings, so you can pretty much schedule something, and then if I would let you know if it doesn’t work, but yeah, rather than me give you a bunch of times, yeah, you can just schedule something during the day, So I’m assuming this is a call. Yep.
Speaker 2
00:02:59
What’s the best email for, for me to go ahead and shoot these over to you?
Speaker 1
00:03:03
Okay. Charles.Fitzer. It’s F-I-T-Z-E-R. Yeah, you’ve probably got the spelling there. @lumexaimaging.com. So it’s L-U-M-E-X-A and then the word imaging.
I-I-M-A-G-I-N-G.
Speaker 2
00:03:24
@?
Speaker 1
00:03:27
Yep.
Speaker 2
00:03:28
Already. I can set something up for either tomorrow, the availability I have tomorrow, um, Eastern Time. Are you— you’re Central Time, right?
Speaker 1
00:03:39
Right.
Speaker 2
00:03:41
I have something Central Time somewhere around 12:30 or 10:30.
Speaker 1
00:03:46
Let me see, um, I’d say 10:30 work better.
Speaker 2
00:03:51
Okay, I’ll set this up. I’ll shoot you an email right now, and then, yeah, you just confirm it, and we’ll go ahead and talk to you again, a quick little 10-minute meeting, so you can have that on hand and present it with more facts.
Speaker 1
00:04:06
Cool. All right, sounds good.
Speaker 2
00:04:08
Thank you very much for the time again, Charles. Have a great day.
Speaker 1
00:04:11
Sure, no problem. You too. Thanks. Bye.
Approach

Account-based strategic targeting before you dial

Effective outbound starts with a framework for purposeful targeting that can be measured.
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Align on the foundation

  • Golden Circle: what you do + why you win
  • ICP: the companies that fit (and clear disqualifiers)
  • Buyer Personas: who decides + what they care about (in their words)

Build focused lists

We run multiple lists based on ICP × Persona so messaging stays specific.

Example structure:
  • ICP_A BP_A List 1
  • ICP_A BP_A List 2
  • ICP_A BP_A List 3

Iterate with real outcomes

Early-stage markets move fast. We shift targeting and messaging based on what converts – not theory, not gut feel.

Example structure:

Golden Circle ICP Personas Pain indicators Turned into call lists

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Execution

A Disciplined Daily Cadence Built for High-Volume Calling and Constant Iteration

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Every morning
We review calls with each rep, track connection and conversion rates, and spot what needs adjustment right away.
Every conversation
Recorded and transcribed within
5 minutes, so scripts can improve quickly based on what’s working.
Every day
200 calls to decision-makers. SDRs handle objections live and qualify prospects on the call.
Every meeting
Confirmation calls happen
the day before and the morning of. No-shows are chased immediately, and reschedules stay active.
Every week
A strategy session to review what’s working, refine scripts and lists,
and follow up on future-interest leads with context.
Operations

Clear Ownership.
Full Visibility.

/01
Two-Person Team
Founder + dedicated SDR on your account from day one. No rotating pool, no handoffs, one team accountable for execution and results.
/02
Dynamic Lists
We run multiple lists in parallel (Primary / Referrals / Follow-up / Reschedule). If a segment stalls, we refresh it; if it converts, we expand.
/03
Reviews + Slack
Daily metrics (connection, conversion, list health) plus weekly tweaks and monthly direction. Slack channel for updates, key calls, and fast decisions.
Metrics

What we track

Effective outbound tactical performance, meeting outcomes, and strategic signals—tracked every day to quickly spot what’s working. It starts with a framework for purposeful targeting that can be measured.
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Tactical call performance
  • Connection rate – are we reaching people?
  • Conversion rate – are conversations turning into meetings?
  • Call volume – dials made, contacts reached
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Meeting outcomes
  • Meetings scheduled
  • Meetings completed vs. rescheduled
  • Show-up rate (attendance tracking)
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Strategic validation
  • Which ICPs are responding – is ICP_A outperforming ICP_B?
  • Which Personas are converting – VP Engineering vs. Director Product?
  • Which lists are working – primary outbound vs. referrals vs. follow-ups?
SDR Coach

Real-time coaching, grounded in your reality

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From kickoff to pipeline

We make early decisions for alignment before dialing.

Week 1-2

Foundation and setup

We align on positioning, define who to target, build the messaging system, and launch with clean data—so calls start with clarity, not guesswork.
  • 1 We set the operating setup and capture GTM context.
  • 2 We align on strategy, positioning, and ICP logic.
  • 3 We define pains, triggers, objections, and qualification.
  • 4 We build call flows, talk tracks, and rebuttal patterns.
  • 5 We create ICP×Persona lists with sequencing and rotation.

We improve through checkpoints and accountability.

We improve through checkpoints and accountability.

We improve through checkpoints and accountability.

Week 3–10

Execution and iteration

We turn daily calling into measurable learnings, then iterate fast to increase meetings and pipeline quality.
  • 1 We run high-volume multi-touch outreach and confirmations.
  • 2 We audit early results and make fast course corrections.
  • 3 We review calls and fix issues in targeting or messaging.
  • 4 We refine scripts, validate segments, and adjust lists.
  • 5 We decide where to double down and package learnings.

We make early decisions for alignment before dialing.

We improve through checkpoints and accountability.

We improve through checkpoints and accountability.

We improve through checkpoints and accountability.

Pricing & engagement

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Why hybrid pricing?

The retainer covers daily execution and keeps your pipeline active. The per-meeting fee ensures we only get paid for meetings that actually qualify and show up. Our incentives are completely aligned with your success.
No long-term contracts after pilot • Month-to-month flexibility
Base Retainer
$4,000 /per month
+ $100-200 per qualified meeting
Eligbile to cap variable
What You Get
  • Managed 2-person sales dev team
  • 200+ calls per day
  • Live Slack channel support
  • Weekly strategy meetings
  • Live call reporting & analytics
  • Dictated sales qualification
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Begin with a real conversation

We’ll talk through your ICP, current pipeline, and whether Spright is the right fit. No pitch — just clarity. Prefer email? Reach Ed at ed@spright.co.
Book a discovery call