One program. Two simple numbers.
A monthly fee for the whole program, and a bonus only when a qualified meeting is held.
- Under $30K$100
- $30K–$80K$150
- Over $80K$200
The whole program, in the monthly fee.
- ICP and buyer personas
- Account targeting and lists
- Messaging and scripts
- Cold calling your accounts
- Live qualification
- Meetings on your calendar
- Every call recorded
- Call review and coaching
- Script rewrites from real calls
- Slack meeting alerts
- CRM sync and reporting
- Dialer and data included
Four other ways to build pipeline, side by side.
Each is a real option and each fits somewhere. What changes is how fast you hear from buyers, who manages it, and what you learn.
| Compare | Spright | SEO + ads | Email / LinkedIn agency | Fractional SDR | In-house SDR hire |
|---|---|---|---|---|---|
| Time to first meeting | 0–2 days after the first call for SiftHub, BrightHive, ScoutOS, Chatsi and Occam. | Depends on traffic and spend. SEO builds slowly; ads take tuning. | Launches quickly. Meetings depend on how many buyers reply. | Once onboarded, with tools, lists and a script in place. | After recruiting, onboarding and ramp. |
| Who manages it | Our founder and CEO: strategy, call review, coaching, and scripts, every day. | Your marketing team or a marketing agency. | The agency runs sends. You judge the replies. | You. A fractional SDR is an SDR, not an SDR manager. | You or your sales leader, every day. |
| Cost structure | $4,000/month plus a per-meeting bonus. Tools included. | Ad spend plus content or agency fees, mostly before you know what converts. | Monthly retainer, sometimes plus data and tooling. | Part-time fee plus your dialer, data and management time. | Salary and commission, plus tools, recruiting and management. |
| Explains a complex product live | Yes, on every call, with questions answered in the moment. | The page does the explaining. No one answers back. | In writing. A dialogue starts only if the buyer replies. | Yes, once trained on your product. | Yes, once ramped. |
| Feedback loop | Every call reviewed. Scripts rewritten from what buyers said. | Clicks and conversions. Little on why. | Opens and replies. Little from buyers who stay silent. | As strong as the review you do yourself. | As strong as your management and tooling. |
| Best fit when | Your product needs explaining and you want buyers on the phone now. | Buyers already search for your category and the message is proven. | You want broad reach and the offer reads well in a few lines. | You already have someone to manage them, plus tools and a working script. | The playbook is proven and you’re ready to manage a team. |
Compare Spright with
- Time to first meetingSpright0–2 days after the first call for SiftHub, BrightHive, ScoutOS, Chatsi and Occam.SEO + adsDepends on traffic and spend. SEO builds slowly; ads take tuning.
- Who manages itSprightOur founder and CEO: strategy, call review, coaching, and scripts, every day.SEO + adsYour marketing team or a marketing agency.
- Cost structureSpright$4,000/month plus a per-meeting bonus. Tools included.SEO + adsAd spend plus content or agency fees, mostly before you know what converts.
- Explains a complex product liveSprightYes, on every call, with questions answered in the moment.SEO + adsThe page does the explaining. No one answers back.
- Feedback loopSprightEvery call reviewed. Scripts rewritten from what buyers said.SEO + adsClicks and conversions. Little on why.
- Best fit whenSprightYour product needs explaining and you want buyers on the phone now.SEO + adsBuyers already search for your category and the message is proven.
Descriptions are general. Every agency, hire and campaign is different.
Pricing questions, answered.
How does the per-meeting bonus work?
On top of the $4,000 monthly fee, you pay a bonus for each qualified meeting that’s held: $100 if your average deal is under $30K, $150 for $30K–$80K, and $200 above $80K.
What’s the commitment?
$6,000 up front and a two-month commitment. After that it’s month-to-month, in 4-week cycles.
How quickly do meetings start?
For SiftHub, BrightHive, ScoutOS, Chatsi and Occam, the first meeting came 0–2 days after the first call.
What if we bring outbound in-house later?
You keep the scripts, playbooks, call recordings and performance data. Clients have graduated to in-house teams using Spright’s playbook.
Get a quote for your market.
Thirty minutes on your product and your buyers, and an honest read on whether calling fits.